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Round 2 - Level Up! Due to the success of the first round of videos, was able to get a (slightly) larger budget. That meant a (slightly) bigger crew and being able to focus on directing on the day of the shoot. These videos needed approval of both Innisfree and Sephora, and are a selection of the demo videos used on Sephora.com. But if you take nothing else away from this, know that tigers would roll around in cica plants (Centella asiatica) to help heal their wounds. Which is not only how we learned that tigers are the true originators of skincare routines (and are stripey divas).